How to Become #1 in the App Store - Learn From Instagram's Success
Instagram was launched on October 6, 2010 and became #1 in the App Store within 24 hours of its launch. The photo app was declared the app of the week and also got a place on the cover of the Wall Street Journal. It also holds the record of quickest app to reach 1 million downloads within four months of its inception.
Surprised with all these stats? You must be thinking what made Instagram so popular with in a small fraction of time. So let me tell you the secret behind the huge success of Instagram, an online photo sharing and social networking app. Instagram is popular for a simple reason and that is, it makes clicking decent-looking pictures easy and fast.
Factors that helped Instagram in achieving incredible popularity in the app space
Presentation- Instagram presents pictures in an interesting way. Users can use various filters to show the feelings, memories and experience. Also, they get a chance to show their creativity by applying some filter on their click and making it visually appealing. Ordinary objects can be given a new look of art in a few moments.
Ease of sharing - Instagram is all about sharing. Users can share their pictures from a single screen. All the prominent social platforms like, Facebook, Twitter, Tumblr, Flicker and Foursquare are at your beck and call. Click a picture, edit, write a caption and you are ready to share your piece of art work on these social networking sites.
Community/Audience - Instagram is not all about going social. It has various communities which let the users connect to anyone from any country. This global community has helped Instagram in gaining more traction. Anyone can get immediate audience for their photos. Thus, giving its users a quick access to the whole world.
Access - Instagram lets the users maintain their privacy by allowing access to their close friends and family to share what they are doing on the app.
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