Mobile Marketing and SMBs

How Mobile Devices are Benefiting SMBs?

With the introduction of mobile devices, there is no dearth of opportunities for small and medium-sized businesses (SMBs). Users are active almost all the time of the day and can connect to their devices anytime and anywhere. Users are searching information, buying products and services – whether it’s locating the nearest sushi restaurant or booking flights for their upcoming trip, with just a tap on their mobile devices [Fig.1].

Fig. 1

Online sales are estimated to increase to 62.2$ billion over the next three years and mobile driven online sales in the US are expected to reach 2.12$ billion in 2013 [Fig.2].

Fig. 2 (Survey by Voucher Codes Pro)

The businesses which are reaping rich dividends from the mobility era are SMBs. SMBs are exploring the new avenues to reach the potential customers and retain the existing ones. Small businesses are increasingly using mobile technology to be more approachable, productive and competitive. Many businesses are ensuring they are maximizing the use of mobile to improve customer engagement.

There are over 27 million small businesses in the US [Fig.3].

Fig. 3

And 85% of small businesses use smartphones to improve productivity of their business tasks [Fig.4]. A report, conducted by pollster YouGov, found that nearly one-fifth of small businesses in the U.S., Canada and Australia have experienced productivity gains of more than 30% after adopting mobile work styles.

Fig. 4

For 2013, IDC, a leading research firm predicts that U.S. small business adoption of tablet will grow 114% from 4.9 million to 10.4 million tablets.

According to the highlights of the Google Mobile research, “Mobile search is both always-on and on-the-go.” The research also found that three of four mobile searches trigger additional open-ended actions, such as, additional research (36%) or a website visit (25%), to more concrete conversions like a store visit (17%), a purchase (17%), or a phone call (7%).” [Fig.5]

Fig. 5

Businesses using mobile devices are deriving tremendous value out of it. Not only businesses, mobile devices such as, tablets are transforming the education sector as well. iPads, for instance, are considered as the best quality tablets available in the market for students by the L.A. Unified School District. Apple Inc. recently won a $30-million contract from the L.A. Unified School District, paving the way for the company to provide every student with an iPad in the nation's second-largest school system.

Many of the SMBs are opting for the usual e-commerce tricks — a website, online shopping cart and Facebook page — which help them in achieving their goals.  They are turning their attention increasingly towards mobile to engage social media-savvy customers who are ready to spread the word. Evie Poitevent, owner of Feet First, is using social media sites such as, Facebook, Twitter, Instagram, Pinterest, Tumblr and Snapette (a local fashion shopping app) accounts and frequently updates her customers with new products and promotions[Fig.6]. Users also communicate their requirements and views about the products, news shared on these social media profiles.

Fig. 6

Top Benefits of using mobile devices

Smartphones and Tablets have become an integral part of businesses. Figure 7 shows the benefits businesses are deriving by using these mobile devices. Mobile sites and mobile apps have become a common point for the businesses to reach their customers and communicate with them. 45% businesses say mobile devices help them in attracting new customers.

Fig. 7

From large corporations to local entrepreneurs are finding better opportunities on mobile, as they can use it to fit their business goals. Businesses are turning towards adopting this new technology which embodies a customer-centric culture.

For more information on mobile app development and marketing strategy send in your email to marketing@ymedialabs.com

Read More

B2B Marketing

Are you Using Mobile as a Lead-Gen Tool to Reach Target Audiences?

Current scenario:

The invasion of laptops, smartphones and tablets has transformed the way people communicate or do business. Apple laid the foundation of smartphone and tablet market and from there onwards there is no looking back. The introduction of these mobile devices in the tech world has given shape to a landscape where consumers can connect and communicate with anyone and almost anywhere. Smartphones, being at the top, are at the forefront of this change. [Fig. 1] [Source: The Economist]

Fig. 1

According to The Economist, the sale of connected devices – specifically smartphones – will reach nearly 700 million by 2013. What’s more, there are likely to be 10 billion mobile connected devices by 2020, compared to just one billion PCs in 2008. [Fig.2]

Fig. 2

The upward curve in gadget sales is clear, which is an indication of people using their mobile devices for various purposes other than sending or receiving calls, messages or emails. And smartphones are most common devices for users to initiate online activities, which are further continued on the PCs and Tablets. According to Google, 65% users search for information about the product on the smartphone and later on 60% of them carried forward their search on a PC and 4% of them looked for the info on a tablet. [Fig. 3]

Fig. 3

Users are constantly using their mobile devices, which show they are more engaged on these devices as compared to other devices.

Top business objectives for mobile marketing

Mobile brings new opportunities for B2B marketing as well. 

According to a report by Ogilvy & Mather, “Mobile makes B2B marketing more effective, sales interactions more productive, distribution partners more successful and customers more engaged. The impact is enormous and grows all the time.”

According to Mobile Marketing Benchmark Report by MarketingSherpa, “marketers are concerned primarily with 3 stages of the marketing funnel. 63% of marketers revealed that increase sales conversion and revenue is their top priority, and increase in lead generation trailed closely behind 55%.” [Fig.4]

Fig. 4

Mobile devices let marketers bridge their offline marketing efforts by creating mobile apps that direct prospects through an industry trade show.

Why marketers are opting for Mobile for B2B?

Businesses are opting for mobile devices in B2B marketing for the following reasons:

I) Growth: Mobile devices growth rate is unprecedented and seems unstoppable at present. With mobile devices overtaking PCs as the most common web access device worldwide by 2013 [Figure 1], the growth opportunities are very high for the marketers. With users turning to mobile devices, its marketers turn to integrate mobile into their marketing initiatives.

II) Engagement: In their pursuit of being in touch with their businesses and teams, professionals use their internet connected device constantly. Mobile devices have become a preferred way for the businesses to fulfill their consumers’ needs and their own personal activities simultaneously. Marketers can develop mobile solutions for these business professionals so that they can work faster and smarter. And they connect to their audiences and engage them with their brands and increase their brand’s ROI.

III) Reach: With a high percentage of traffic on mobile apps [Fig. 5], mobile presents B2B marketers with a new channel to pull more prospects to their businesses. With mobile apps marketers can reach worldwide audience – no matter where those prospects are physically located.

Fig. 5

IV) Lead Generation: Earlier, direct mail, print and broadcast media were the most preferred channels for lead generation for B2B marketers. However, the scenario has transformed completed with the introduction of mobile devices and its various services such as, mobile apps, GPS services, mobile sites and SMS. Marketers can use these tools to reach the widespread audiences and pull the potential customers. According a report by Panvistamobile, “Lead generation is an essential function of B2B mobile apps as it helps to produce a direct ROI from the initiative.”

The rise of tablets and smartphones also reflects a big shift in the marketing world. Mobile devices are becoming more versatile with each passing day. Inclusion of features such as, larger screen size, clearer picture quality and shop-on-the-go, are proving rewarding to the consumers as well as the retailers. Whether it is B2C or B2B, businesses have started focusing on refining their mobile marketing strategies and are looking for ways to achieve success through mobile revolution.

For more information on app development and marketing strategy send in your email to marketing@ymedialabs.com

Read More

Importance and Effectiveness of Second Screen

Does Your Brand Own a Unique Place on Second Screen?

The present mobile era has given birth to a new trend. TV viewers who, earlier, were glued to the idiot box are now drifting towards using Smartphones, Tablets and PCs. Termed as second screen, the internet connected devices are not distracting viewers from watching TV, instead helping them in taking part in the programs running on the big screen. Fig.1 describes how people took part in the Presidential election in the US. TV channels were used to watch the latest address congress, whereas, second screen, i.e. tablets were used to take part in the polls where viewers can share their opinion about the same. Viewers also used the social media sites, such as, Facebook, to comment on what they watched on the TV.

Fig. 1

More and more viewers are using the second screen to know more about the shows [Fig.2] and their characters. According to a report published in Dec 2012, by a research company, 77% people used a companion screen while watching TV in October 2012. [Source: The Intersection]

Fig.2

88% of tablet owners and 87% of smartphone owners are actively using their mobile devices as the second screen, according to a recent study by Nielsen. [Fig. 3]

Fig.3

Fig. 4 describes how people are using their smartphones and tablets "during the program.” However, users cannot escape the presence of advertisements while doing these activities on their internet connected devices.

Fig. 4

Several people respond to TV ad content by doing searches or looking up product information on the social media through the mobile devices. [Fig. 5]

Fig. 5

When the Blackout occurred during the third quarter of this year’s Super Bowl, brands diverted their attention towards social media sites. One of the most successful advertising attempts was the Oreo ad, which was tweeted almost immediately after the blackout occurred. With more than 16,000 re-tweets and 6200 favorites Oreo ad aired immediately after the blackout was considered one of the most successful advertising campaigns.

Marketers are taking full advantage of this convergence of main screen with the internet connected devices by promoting their products on the popular social media sites, before even launching on the main screen. For instance, Warner Bros released a trailer of their movie, 300: Rise of an Empire, on various social media sites. The two-and-a-half minute trailer got over 10 million likes on Facebook. [Fig. 6]

Fig. 6

Various brands focus on creating engaging experience for consumers to capitalize on the growing trend of using second screen. Companies are taking advantage of this trend by creating mobile apps for their programs which users can view on their mobile devices. The marketers know the importance of having mobile presence for their brand as apps have already surpassed the web when it comes to consumer time-spent [Fig.7], and are second only to time spent watching television. [Source: ComScore]

Fig. 7

Some of the most popular apps include Miso and GetGlue. These sites provide an app that allows the users to select the show of their own choice and join the conversation with others in their network even if the show is not being aired currently. Both apps can be linked to the users Facebook or Twitter profiles, giving them the opportunity to interact with others who share a similar interest.

NBC recently announced that its new game show, The Million Second Quiz will have a second screen component that includes parallel competitions. [Fig.8]

Fig. 8

Emergence of second screen is bringing together the users and the retailers. It is turning them in to active users from being passive users earlier. So what are you waiting for? Get your brand its unique place on the mobile devices and reach users even when they are not watching TV.

For more information on app development and marketing strategy send in your email to marketing@ymedialabs.com

Read More

Do You Need a Tablet App or Mobile App for Your Retail Business?

It’s All About Providing a Smooth Shopping Experience

A sudden influx of mobile devices has transformed the consumer buying behavior. Consumers are constantly in touch with their internet-connected devices and have the power to connect with any brand at any time. With the introduction of smartphones and tablets, marketers are also enjoying the benefits of increased awareness. With more and more avenues opening up for interacting with consumers, retailers, too, are focusing on ways to provide a smooth shopping experience, with mobile devices often taking the center stage.

Marketers always get perplexed when it comes to choose between a smartphone app and a tablet app.

Tablets and smartphones are both mobile devices. But both the devices have their own personas. For instance in Fig. 1, 72% of users use their smartphones for locating a store’s physical identity, whereas, 66% of tablet users look for product information on their device. Among other activities, users compare prices, check user reviews and ratings for various products and services before making a final call. [Source: latd.com]

Fig. 1

The International Data Corporation (IDC) research firm reported that tablet shipments in the first quarter of the year had totaled 49.2 million units.

The research firm Canalys recently forecast overall shipments of desktops, notebooks and tablets will reach 493.1 units this year; 7% higher than last year.

Tablets will account for 37% of the market, up from a quarter in 2012. And looking ahead to 2017, Canalys expects that 713.8 million PCs will ship worldwide - 64% of those will be tablets and 25% notebooks.

Number of tablet users is growing exponentially. According to the Forrester Report (fig. 2), by 2015, one in three U.S online consumers will be using a tablet. Forrester expects the number of tablets sold in the U.S. to go from 50.7 million last year to 67.7 million in 2013, and growing to 44 million in annual units sold by 2015.

The reports also projects that by 2015, 82 million people in the U.S. will own some sort of tablet.

Fig. 2

Global sales of tablet computers surged by 142.4 percent in the first quarter of 2013 as more and more consumers chose small-screen devices over PCs, research data from eMarketer show. As per the stats collected from twelve eCommerce site by PFSweb.com, as compared to tablets, in fig. 3, the percentage of visits on the sites is higher via mobile phones. But, the percentage of sales achieved through tablets visits is higher than the mobile phones. This shows that users are biased toward tablet devices.

Fig. 3

 More and more users use their tablet devices to view products pages and other related information which means rate of engagement is higher on the tablet devices than smartphones.[Fig.4]

Fig. 4

 Conversion rate is higher on the tablet devices (2.4%) as compared to the mobile devices (0.8%).[Fig.5]

Fig. 5

According to a recent forecast from Gartner, with tablets expected to outsell PCs by 2017, it is more important than ever that retailers offer tablet-optimized shopping experiences. Fig 5 describes the reason that why retailers should prefer a tablet app over a smartphone app. Forecasts from eMarketer show that tablet devices show a greater growth when it comes to purchasing, with tablets representing nearly 10% of all US retail sales by the end of 2013.[Fig.6]

Fig. 6

Every business’ ultimate aim is to achieve higher conversions. If you have a tablet app or site, chances are high that you will attain your goal a bit early as compared to businesses that have optimized their sites on smartphones. Fig. 7 clearly shows that tablet optimized sites increase conversion by 10% and raise average order volume by 15%.

Fig. 7

Tablets contribute 20% of e-commerce sales and among the total tablet owners, 60% of them already purchased goods from Tablets. The number shows that retailers can take their businesses at the maximum heights with the help of proper tablet marketing strategy.

For more information on mobile app development and marketing strategy send in your email to marketing@ymedialabs.com

Read More

Tablets Vs. Smartphones

How Would You Like to Shop in the Future?

According to a Forrester report, “Mobile commerce is expected to grow.”

Before reading further, here are some jaw-dropping stats on Mobile Commerce:
- By 2016, the average American is expected to spend $1,738 online per year
- Mobile commerce revenue is expected to rise to $31 billion by the year 2016 [Forrester report]
- Online sales are expected to see a 162% increase by 2016
- Four out of five US smartphone owners, use phone to help with shopping [Google/Ipsos]
- 60% of tablet owners have purchased goods using a tablet

Smartphones and tablets have taken their place as the third and fourth screen after TV and desktop, in the consumers lives. The increasing number of tablet and smartphone owners in the U.S. is changing the way people shop.

According to a study, "The Future of Mobile News,” 22% adults in the US owns a tablet and 44% of U.S adults own a smartphone device.[Fig.1]

Fig.1

The number of smartphone users is expected to grow to 101.5 million in 2014 from 93.5 million in 2013. Whereas, the number of people using tablet devices is expected to rise to 89.5 million in 2014 from 75.6 million in 2013. The rate of change in the tablet users is much higher i.e. 18.3% as compared to the rate of change in smartphone users (7.9%).[Reference Fig. 2 & 3]

Fig. 2

Fig. 3

Users spent more time and money when they are shopping online. According to a recent research by eMarketer, “Mobile shoppers spend a surprising amount when using these devices — an average of $329 per order when on tablets and $250 when on phones.” Tablet devices are generating more revenue as compared to that of smartphone devices.

In fig. 4, the research clearly shows that tablet users buy products on their devices only, whereas, smartphone users make the purchase offline, i.e. either they visit the store and buy the product or they research more on their tablets before they buy.

Fig. 4

Though the number of smartphone users is more than the tablet users, tablets are contributing more towards the online conversions. People are more active on their tablet devices than smartphones. [Source : 3dcart]

Fig. 5

Mobile owners use their devices to shop, especially tablet owners who power couch commerce. Tablet owners are three times more likely to purchase than smartphone owners.

Fig. 6

Smartphones and tablets seem to have a strong hold on the retail sector; people use both devices differently while shopping. This makes it important for marketers to create different marketing strategies for both the mobile devices, a one-size fits all approach won’t work. According to a Forrester analyst, “marketers are making a big mistake if they lump the two together.”

Smartphone and tablet users have unique preferences, for instance, “Tablets are primarily used at home for consuming media, online shopping, and viewing along with TV, whereas, Smartphones are used on-the-go and at home for communication,” [Forrester Research Report]. The report also found that 75% of mobile consumers use smartphones while shopping in stores; only 8% use tablets. Mobile marketers can use these consumer habits to create better campaigns for better results.

So, do you need a tablet app or mobile app for your online retail business? To know more on the topic, keep a track on the next publication.

For more information on tablet app development and marketing strategy send in your email to marketing@ymedialabs.com

Read More

Mobile Social Media Marketing

How to Take Advantage of This Growing Convergence

According to IDC, roughly half of the US population owned smartphones at the end of 2012. This population is expected to expand to 222.4 million smartphone users, or about two-thirds of the US population by 2017. Of the huge amount of the population currently using smartphones, 80% of respondents reported reaching for their phones within 15 minutes of waking. And about four out of five respondents have their phones on hand all day, except for about two hours.

Another research report from eMarketer states that, “more than 50% of all the people on Twitter and Facebook are accessing these social platforms using their mobile devices.”

Mobile + social = Brand Awareness, Customer Engagement

Mobile and social media are proving to be a great combination for the marketers. Mobile devices have empowered the users to access social media sites whenever and wherever they want. This has come forward as a great opportunity for the marketers to pull in new users by sharing their valuable information on the social media platforms. Brands that are heavily dependent on social media marketing can take advantage of this convergence by creating a mobile-specific marketing strategy.

Before proceeding further on how to take advantage of this growing convergence, let’s gather some market stats on the number of smartphone users and Top social networks.

Fig.1

According to ComScore’s key insights from the 2013 Mobile Future in Focus, “The U.S. smartphone market has surpassed 50 percent market penetration. The number of smartphone subscribers has increased 29 percent from a year ago and 99 percent from two years ago (fig.1).”

In 2013 smartphones are projected to become the most common device used to access the social media platforms. Figure 2 shows more and more people are using their smartphone devices for their daily dose of news and information. Whether they are waiting for their turn in the doctor’s clinic or are commuting to their work place, they are constantly using their smartphones to access social networking sites like Facebook, Twitter and Linkedin.

Fig.2

According to Nielsen’s new report, “Mobile devices and mobile apps are the driving force behind the growth of social media in the US.” Nearly a third of the time spent on social media sites is via mobile devices, Nielson researchers concluded. Nearly forty percent of the users spend their time on socializing via their smartphone devices. Facebook and Twitter are the most popular sites among the users and the number of people using the social networking sites is increasing every year. [Reference fig. 3]

Fig.3

The growth of smartphones has increased exponentially. And people are using these mobile devices largely for social media. The number of mobile phone users is increasing every year (fig. 4). Marketers can take advantage of this growing trend of using social media on the mobile devices.

Fig.4

How to take advantage of this growing convergence

Every marketer looks for maximum customer engagement and brand awareness among a huge number of publics. And for this you must chalk out a clear plan on how social media can help you in driving the audience growth.

Communicating with mobile social media users is not difficult. Here are few tips that you can work on while structuring your mobile marketing strategy:

1. Facebook, A perfect social media platform to target people from various age-group, gender or location: A study conducted by IDC on US respondents between 18 and 44 shows that Facebook is the most [Fig.5] preferred activity on a smartphone after sending or receiving emails. 70% of respondents use Facebook on their phone, and 61% use it every day. User engagement on FB is highest over the weekend, starting on Friday and peaking on Sunday. Also, the social media channel dominates other social networking sites i.e. Twitter and LinkedIn.

Fig.5

It shows that Facebook has the huge potential for your marketing strategies. You can target a specific group of audience based on your business requirements and other factors. For instance, if you are offering summer apparels or accessories for girls aged n 20-40, you can locate your audience, their age-group and keep them posted about your business details. Facebook gives you the options to interact with your audience on one-to-one basis. You can send personal messages, chat with them and even get to know about their liking or disliking on certain products.

2. Smartphones gave birth to Location-based marketing: According to Facebook’s Chief Operating Officer, Sheryl Sandberg, 42 Million users claimed Facebook Offers in the 4th Quarter of 2012. Connecting with users by creating product/services pages is a great idea. People check their Facebook profiles several times in a day. Post offers, updates, achievements and more about your business. You have a high possibility of catching eyeballs on a lucrative offer.

You can also ask your customers to post check-ins on their internet connected mobile devices and offer them a thrilling deal or discount on your services. Check-ins are a great way of creating brand awareness. And you never know your coffee shop could also get some new customers on the same day as your customers’ friends can also visit your shop if they are nearby or the craving of having coffee grab them after checking their friends’ check-ins.

Post eye grabbing pictures of your products on social networking sites and start a contest by asking your followers to write about their favorite products from your brand. Recently, L’Oreal posted on Facebook, their celebrities pictures from Cannes Film Festival who used their products while making their appearance on the red carpet. On the same pictures they also displayed the detailed description of products used by these celebrities. The leading cosmetic brand also offered a set of their cosmetic products to their followers who shared their content on their profiles.

Local businesses can now include barcodes in their offers. Users love it as they just have to hold up their email voucher or mobile with barcode for a simple scan.

3. Ad Networks and Social Media Marketing:  According to Business Insider Intelligence estimates, mobile display advertising is on track to hit $3.2 billion in 2013.

Ad networks offer branding and direct response advertising across premium inventory on mobile publishers, operator portals and in applications including iPhone, Android and Blackberry. You can easily reach your target audiences with the help of these mobile ad networks.

4. Visual Social Media – A new way to share and discover stories: Instagram, Pinterest are becoming popular platforms where brands are promoting their products. Both the social media platforms are popular among users who access these platforms from their smartphones and reshare, retweet or pin the pictures that they like. According to a report from Simply Measured, “Luxury and apparel brands have found the most success on Instagram. Six of the top ten Interbrand 100 companies on Instagram are in these verticals.”

A new survey by Digitas and Curalate revealed that approximately 70% of brand engagement on Pinterest is generated by users.

Capitalize on visual social media popularity by sharing your content laced with the product information with millions of users, and let them actively engage with your products and services.

For more information on app development and marketing strategy send in your email to marketing@ymedialabs.com

Read More

How Does Social Media Influence Buyers Decisions

Social Shopping : Click, Read, Share, Review & Buy

Are you planning to buy a service or product soon? Do you ……

- Like to take a second opinion from customers who have already used a specific product or service?
- Follow social media just to know about what’s hot and trending?

If you really do all these then keep reading the post

There are many who love to use social media to garner information and share their experiences with others. This has made ‘social shopping’ a common phenomenon a part of the agile marketing. Users are taking advantage of this medium to gain insight on a product or service before making any decision for usage (purchase). The journey of a user from ZMOT to SMOT has changed due to the unlimited potential of Social Media.

Fig. 1

Facebook, among all the social media sites boasts of 955 million active users and where 255 million photos are uploaded every week [Businessinsider].

Social media marketing is getting hotter with every passing day. It’s not only the users but the Brands are conscious of their Goodwill, Brand Value in these platforms. They too, like to share their products info online and encourage their customers to do so on their social networking profiles to enhance visibility of their products or services. Many of the Facebook users are responding to the brands’ marketing efforts on Facebook by interaction through ‘liking’ their page to get status updates or converse on the pros and cons about the product or service. For instance, Coca cola Facebook page has nearly 66 million likes and over 1 million people are actively talking about them [Facebook].

Fig. 2

The amalgamation of tablets and smartphones with social media has further enhanced the users’ online shopping experience. However, tablets are the most preferred device for online shopping, as 46% of the online shoppers prefer using their tablets for reading reviews on social networking sites.

Fig. 3

Figure 3 describes the way social media sites are being used by the tech-savvy customers of the world. Nearly two-thirds use social channels to read consumer feedback and find product information, and nearly one-half use such channels for professional networking [NMincite]:
• 66% read consumers reviews
• 54% share positive feedback
• 50% share negative feedback
• 60% find information on products and services
• 58% find promos and coupons
• 48% use social media for career networking
• 28% do so to find jobs

Many of the brands are endorsing their products with popular celebrities, who have huge fan following on the screen and social media as well. Many brands associate themselves with film festivals or sports tournaments to promote their products easily to a huge number of fans. Facebook, Pinterest and Twitter are the leading social networking sites where brands share pictures of their real life instances, such as, press conferences, live shows, concerts etc. (reference Fig. 4)

Fig. 4

Marketers create polls on LinkedIn to get real time results to know behind-the-scenes look at what people are saying. Company-branded groups are formed to discuss about the industry. Status update field is used to make company announcements, offer special deals, give tips and share links. For instance, in figure 5, the Walmart’s Linkedin page shows the number of followers and likes on the status they shared on their profile.

Fig. 5

Figure 6 shows how marketers use social networking sites for promoting their products. Creating pages on social media sites and posting messages on those pages is the most preferred way to reach audience.

Fig. 6

Users, too, interact with marketers on social media by liking or commenting on their promotions. Figure 7 shows how shoppers interact with retailers and make a final decision to buy products on various social media sites. Customers used retailers’ Facebook links to buy products. Retailer blogs and Twitter are the primary sources from where customers get information to buy these products. Customers also post comments on retailers’ Facebook, blog and Twitter accounts and blog (76%) are at the top where the most customers prefer to post their comments.

Fig. 7

Social media marketing is benefitting both the marketers and the consumers. It’s a two-way process. Marketers offer their products for free at times, but demand attention by asking the users to promote the products to as many people on social media sites as they can.  Social media users participate in contests, quizzes, giveaways initiated by the marketers to win the prizes. Products like; cosmetics, jewelry, clothes etc. are exhibited in a very glamorous way that users just can’t resist to buy.

Fig. 8 shows how Levi’s, a leading apparel brand, created their web-page to communicate with their audience.

Fig. 8

Social Shopping is gaining strength. Everything is being shared on these platforms. Prices are being fixed in the comment threads in many cases. People like the product, ask for price and contact the seller for further details.

Are you ready to dive in the sea of “Social Shopping” and experience a whole new approach of shopping in the tech world?

For more information on app development and marketing strategy send in your email to marketing@ymedialabs.com

Read More