How to get your app high exposure in the app store

Use New Age Social Media Tools to Get Your App High Exposure

Mobile trends and the App Store Charts reflect a staggering shift in the consumer habits. This has made it imperative to be a little extra cautious while adopting a market strategy for your app. Whether you want to market a new app or are looking forward to multiply the viral effect of your existing app, you need to devise a smooth road map which will act as your ladder to success. Welcome to the world of social media, your new age marketing tool.

Social media helps you in spreading the word to a countless number of audiences. Share news and updates related to your app on your twitter or Facebook fan/community page or post experts’ reviews to draw attention of millions to reach the new heights. If you delve a little deeper in the pool of effective marketing tools, you will find a plethora of ideas that will help you in reaching your goal of getting maximum attention.

1) Facebook fan page and activity feed:

Starting with Facebook, you can create a fan page, where app enthusiasts will like or talk about the app and its features. Or if you want to remain a step ahead than others, creating a community is a better idea, where you can share all the news about the app or engage the members in a discussion. You can also play contests with in the community and reward the active users.

If you don’t want to overstep the number of app news and updates on others wall and don’t want to face any social criticism, then the best idea is to use the Facebook activity feed, which keeps people up to date on the minuscule details of other people’s lives. If users find something interesting in the activity feed, they will click on that feed from where they will reach your website. You can easily increase the number of downloads with the help of this social media landing page.  

2) App review sites:

A reviewed app gets more eyes, and if it is reviewed by prominent reviewers who have a strong subscriber base on their websites or blogs, then you surely have picked up the right marketing strategy for your app. Many of the new users prefer going through reviews before downloading any app. A featured review can get your app the desired recognition in the otherwise crowded mobile app space.

3) Using LinkedIn for promotion:

Update your profile with the app reviews and other news. This will draw attention of your LinkedIn connections. Social sharing on your profile will expose your app to millions. Additionally, in the LinkedIn profile “Websites” section, add a link to your website showcasing your app.

4) You tube:

Upload demo videos or tutorials of your app on YouTube to educate people. You can also send your app details to the YouTube app reviewers who have a long list of subscribers or followers on YouTube. Also, you can share these videos on many other sites to multiply the prominence of your app in the mobile app world.

5) Twitter:

Reach new audiences simply by tweeting the updates, news and other information related to the app. Add all the essential details in your Twitter bio which will help them in downloading the app if they are interested. Use hash tags to spread and share the app’s news and activities. It will add value to your marketing campaign. Turn to tactics like contests, quick giveaways or rewards for people who re-tweet your twitter post.

For more information on app development and marketing strategy send in your email to marketing@ymedialabs.com