Five Reasons Why You Should Create an App
Before finding the reasons on, why do you need to create a mobile app, answer the following questions:
• Do you use mobile devices to shop online?
• Do you use your mobile devices to connect to your friends and relatives on social media sites?
• Do you use your mobile devices to check your business mails or reading news while commuting or traveling?
• Do your kids enjoy learning new things by playing games on your mobile devices?
• Do you or your spouse use mobile apps for searching new recipes or latest fashion trends online?
• Do you take your mobile along with you while going to gym or park to listen to your favorite music track?
• Last but not the least, do you use your mobile devices to connect to your friends and relatives on social media sites?
If the answer to all the questions is yes, and I bet it’s a yes, then you probably are aware of the importance of mobile devices in the present age living.
How fast is mobile internet growing?
Mobile devices are monopolizing the user experience in the digital world. Mobile devices together with internet, is growing rapidly. Anybody can
travel to any destination; read literature of any of any country or connect to their friends and relatives with the help of a mobile internet.
According to Cisco, “In five years, planet earth will be home to 7.6 billion people, says the United Nations. And those folks will be using 10.3 billion Internet-connected mobile devices.”
In other words, there will be more mobile devices in the world than people, reveal Cisco in its annual report on the growth of the mobile Internet.[Reference: Fig 1& 2]
Reasons to create Mobile Apps
1. Reach: The reason behind this massive growth in the mobile devices is connectivity, i.e. the freedom to access the information at anytime and anywhere. Given the rapid rise of smartphones and tablet devices, apps have become an integral part of users’ lives. A recent report from ABI, a research firm, estimates the total number of mobile app downloads to reach 70 billion by the end of 2013.
As mentioned earlier that there are a lot more smartphones out there than tablets, out of the total of 70 billion apps, it is estimated that the vast majority of apps will be installed on smartphones (56 billion – 80%), while the remainder (14 billion – 20%) will be installed on tablets.
Experts from ABI Research predict that, 58% of all apps will be downloaded on Android devices, 33% will be downloaded on Apple’s iOS, while Windows Phone and BlackBerry will account for just 7% collectively.
2. Customers shop with their mobile devices: Going deep in further details, mobile users are using shopping apps rapidly, i.e. 247%, after social
networking apps and media and entertainment. The research from Flurry.com shows that consumers are using retailer-specific apps, up to 27% vs. 15% in 2011, but they also are accessing third-party apps, such as online marketplaces (20%). Figure 3 & 4 illustrates the significant growth in the mobile apps industry, as well as the different types of shopping apps used by consumers.
3. Quick results with mobile apps: Mobile customers use social networking sites, such as, Facebook, Pinterest, and Twitter to search new products and for various other activities, such as, to compare the prices, to find daily deals etc. [Figure: 4]
Recent trends reveal that small businesses are using mobile technology than ever to save time and increase productivity. 78% of business owners believe mobile apps save their time. They can connect to their customers immediately and pass on the news of new arrivals or information of any sale they are planning to organize.
Mobile apps are a good way to update your customers about special events, specials of the week/day, display product pictures etc. Push notifications break the barrier between you and your customers and update them instantly.
4. PR Tool: Mobile apps offer a brilliant opportunity to be in contact with the online media and let them know about your company and brand. It doesn't matter, whether you are a start-up or well established brand – media loves to talk about mobile apps and this is your chance to capitalize on that trend.
5. Access to information/notification: The significant growth in the mobile apps industry clearly shows that mobile devices are here to rule the digital world. People are spending more time on mobile apps (94 minutes/day) than desktop and mobile web (72 minutes/day) (Source: Brightcove). And this anywhere, anytime access offered by mobile devices is transforming consumer behavior as more and more people turn to their smartphones and tablets as their primary means of going online. And mobile apps are a simple and fast way to reach this ever growing number of mobile users.
So, when are you planning to get an app developed for your business?
For more information on iPhone app developers and marketing strategy send in your email to marketing@ymedialabs.com
Before finding the reasons on, why do you need to create a mobile app, answer the following questions:
• Do you use mobile devices to shop online?
• Do you use your mobile devices to connect to your friends and relatives on social media sites?
• Do you use your mobile devices to check your business mails or reading news while commuting or traveling?
• Do your kids enjoy learning new things by playing games on your mobile devices?
• Do you or your spouse use mobile apps for searching new recipes or latest fashion trends online?
• Do you take your mobile along with you while going to gym or park to listen to your favorite music track?
• Last but not the least, do you use your mobile devices to connect to your friends and relatives on social media sites?
If the answer to all the questions is yes, and I bet it’s a yes, then you probably are aware of the importance of mobile devices in the present age living.
How fast is mobile internet growing?
Mobile devices are monopolizing the user experience in the digital world. Mobile devices together with internet, is growing rapidly. Anybody can
travel to any destination; read literature of any of any country or connect to their friends and relatives with the help of a mobile internet.
According to Cisco, “In five years, planet earth will be home to 7.6 billion people, says the United Nations. And those folks will be using 10.3 billion Internet-connected mobile devices.”
In other words, there will be more mobile devices in the world than people, reveal Cisco in its annual report on the growth of the mobile Internet.[Reference: Fig 1& 2]
 |
| Fig. 1 |
 |
| Fig. 2 |
1. Reach: The reason behind this massive growth in the mobile devices is connectivity, i.e. the freedom to access the information at anytime and anywhere. Given the rapid rise of smartphones and tablet devices, apps have become an integral part of users’ lives. A recent report from ABI, a research firm, estimates the total number of mobile app downloads to reach 70 billion by the end of 2013.
As mentioned earlier that there are a lot more smartphones out there than tablets, out of the total of 70 billion apps, it is estimated that the vast majority of apps will be installed on smartphones (56 billion – 80%), while the remainder (14 billion – 20%) will be installed on tablets.
Experts from ABI Research predict that, 58% of all apps will be downloaded on Android devices, 33% will be downloaded on Apple’s iOS, while Windows Phone and BlackBerry will account for just 7% collectively.
2. Customers shop with their mobile devices: Going deep in further details, mobile users are using shopping apps rapidly, i.e. 247%, after social
networking apps and media and entertainment. The research from Flurry.com shows that consumers are using retailer-specific apps, up to 27% vs. 15% in 2011, but they also are accessing third-party apps, such as online marketplaces (20%). Figure 3 & 4 illustrates the significant growth in the mobile apps industry, as well as the different types of shopping apps used by consumers.
 |
| Fig. 3 |
 |
| Fig. 4 |
Recent trends reveal that small businesses are using mobile technology than ever to save time and increase productivity. 78% of business owners believe mobile apps save their time. They can connect to their customers immediately and pass on the news of new arrivals or information of any sale they are planning to organize.
Mobile apps are a good way to update your customers about special events, specials of the week/day, display product pictures etc. Push notifications break the barrier between you and your customers and update them instantly.
4. PR Tool: Mobile apps offer a brilliant opportunity to be in contact with the online media and let them know about your company and brand. It doesn't matter, whether you are a start-up or well established brand – media loves to talk about mobile apps and this is your chance to capitalize on that trend.
5. Access to information/notification: The significant growth in the mobile apps industry clearly shows that mobile devices are here to rule the digital world. People are spending more time on mobile apps (94 minutes/day) than desktop and mobile web (72 minutes/day) (Source: Brightcove). And this anywhere, anytime access offered by mobile devices is transforming consumer behavior as more and more people turn to their smartphones and tablets as their primary means of going online. And mobile apps are a simple and fast way to reach this ever growing number of mobile users.
So, when are you planning to get an app developed for your business?
For more information on iPhone app developers and marketing strategy send in your email to marketing@ymedialabs.com
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