Tuesday, May 7, 2013

Enterprise Mobility

Enterprise Mobility: Is It The Next Big Thing?

“In a time of rapid change, standing still is the most dangerous course of action”

In an era of an always connected workforce, the enterprises are marching ahead in leveraging the mobile technology innovations to stay connected. Everyone, right from the CEOs office to the shop floor wants immediate access to everything on any device, all the time from everywhere. The innovations in the Mobile app industry are driven by the consumer demands (for new creative apps), who are much more aware and smarter than before when it comes to using the latest technology to make their lives easy.

In short, Enterprise mobility is the ability of an enterprise to connect to people and access information all the time from any location.

As per Gartner’s report on latest smart device projection from 2012 to 2017, the projected growth for Tablet shipments is 69.8% year over year from 2012-2013 i.e. 116 M units to 197M units. Overall, the total smart devices shipment grows from 2.2 billion units to 2.4 billion units, a 9% growth year over year.


 The figures above are a clear indication that with the proliferation of the smart devices at such a fast rate, enterprise mobility is the next big thing.

As per the latest Gartner report (released on May 1, 2013), it was quoted that “Rolling out applications throughout the workforce presents myriad new opportunities beyond traditional mobile email and communications.” Thus, enterprise mobility provides an opportunity for more innovations in the mobile app development arena. A few examples of such applications are time sheets, employee self-service HR application, product configuration application, sales analysis tool and global conferencing applications.

Considering the proliferation of smart devices, changing demands of the employees for more flexibility and ease to work and the mission of the employers to make the workplace a better place to work for, the enterprises are allocating  a good percentage of their IT spends on enterprise mobility.

As per the Nasscom – Deloitte joint study on “Enterprise mobility,” the IT spend on Enterprise mobility is expected to double from 5% to 10-12% by 2020.  The report also suggests that the global enterprise mobility market will be USD 140 billion by 2010, growing at a CAGR (compound annual rate growth) of 15% with APAC showing the highest growth of 21 percent.

Benefits of Mobility

Based on the study conducted by CompTia on 437 end-user companies, the following can be attributed for the increase in adoption of mobility in the enterprise segment:

a) Productivity gains : Employees can access work related applications, tools, emails, office data anywhere, anytime on the move  and now  executing business does not require them to be available at workplace with their work stations on working days . This leads to employee efficiency.  62% of the companies attribute this factor for adoption of Enterprise mobility as against 56% last year.

b) Support telecommuting / remote work: One does not necessarily need to be in office to attend important meetings or be close to the server rooms to access the servers. All this can be done remotely and this offer much more flexibility to the employees.

c) Cost savings: With the real estate costs soaring high, policies such as BYOD help to save cost. In roles like sales and marketing, where it is critical to provide data at the right time at the right place, investing in enterprise mobility is a good return on investment for enterprises. 47% of the end users companies have adopted mobility for cost savings as against 35 % last year.

d) Business continuity planning: 46 % of Enterprises against 33% last year are of the opinion that they need to stay at par with what is latest in the industry in order to sustain itself. Therefore, to maintain the continuity of business, and be easy to work with, it is mandatory for enterprises to adopt latest technology

e) Create new cutting edge opportunity: The field opens a plethora of opportunities for the Mobile App development, UI development, consulting, and system integration and managed services which, in turn, will add to the revenues of enterprises.

f) Retain top talent: 25 % of the enterprises feel that they need to adopt the mobility to retain their top talent since top talent is always on the look to explore and they work on something which would create a difference to the world. Therefore, providing them comfort while accessing information and with new tools will help them to focus more on the job which would, in turn, be beneficial for the company.

For more information on iPhone app development and marketing strategy send in your email to marketing@ymedialabs.com

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