Mobile Marketing and SMBs

How Mobile Devices are Benefiting SMBs? With the introduction of mobile devices, there is no dearth of opportunities for small and medium-sized businesses (SMBs). Users are active almost all the time of the day and can connect to their devices anytime and anywhere. Users are searching information, buying products and services – whether it’s locating the nearest sushi restaurant or booking flights for their upcoming trip, with just a tap on their...

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B2B Marketing

Are you Using Mobile as a Lead-Gen Tool to Reach Target Audiences? Current scenario: The invasion of laptops, smartphones and tablets has transformed the way people communicate or do business. Apple laid the foundation of smartphone and tablet market and from there onwards there is no looking back. The introduction of these mobile devices in the tech world has given shape to a landscape where consumers can connect and communicate with anyone and...

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Importance and Effectiveness of Second Screen

Does Your Brand Own a Unique Place on Second Screen? The present mobile era has given birth to a new trend. TV viewers who, earlier, were glued to the idiot box are now drifting towards using Smartphones, Tablets and PCs. Termed as second screen, the internet connected devices are not distracting viewers from watching TV, instead helping them in taking part in the programs running on the big screen. Fig.1 describes how people took part in the Presidential...

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Do You Need a Tablet App or Mobile App for Your Retail Business?

It’s All About Providing a Smooth Shopping Experience A sudden influx of mobile devices has transformed the consumer buying behavior. Consumers are constantly in touch with their internet-connected devices and have the power to connect with any brand at any time. With the introduction of smartphones and tablets, marketers are also enjoying the benefits of increased awareness. With more and more avenues opening up for interacting with consumers, retailers,...

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Tablets Vs. Smartphones

How Would You Like to Shop in the Future? According to a Forrester report, “Mobile commerce is expected to grow.” Before reading further, here are some jaw-dropping stats on Mobile Commerce: - By 2016, the average American is expected to spend $1,738 online per year - Mobile commerce revenue is expected to rise to $31 billion by the year 2016 [Forrester report] - Online sales are expected to see a 162% increase by 2016 - Four out of five US smartphone...

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Mobile Social Media Marketing

How to Take Advantage of This Growing Convergence According to IDC, roughly half of the US population owned smartphones at the end of 2012. This population is expected to expand to 222.4 million smartphone users, or about two-thirds of the US population by 2017. Of the huge amount of the population currently using smartphones, 80% of respondents reported reaching for their phones within 15 minutes of waking. And about four out of five respondents...

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How Does Social Media Influence Buyers Decisions

Social Shopping : Click, Read, Share, Review & Buy Are you planning to buy a service or product soon? Do you …… - Like to take a second opinion from customers who have already used a specific product or service? - Follow social media just to know about what’s hot and trending? If you really do all these then keep reading the post There are many who love to use social media to garner information and share their experiences with others. This...

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