Factors Contributing to the Rise of App Store

Why Today’s Tech Companies are Preferring iOS over Android? - Twitter recently launched a new music discovery program for Apple devices. Earlier the company launched its Vine video-sharing application as iOS-only in January, which is still exclusive to that platform today. - Yahoo debuted its revamped Flickr app for iOS first and its gorgeous Weather app is again iOS-only. This clearly states Yahoo’s focus on iOS. - Instagram, the most sought-after...

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There is a Reader for Everyone

Kindle vs. iPad Mini - Which is Your Favorite Pick Tech world is constantly evolving and coming up with user-friendly and revolutionary tools. It has changed almost all the aspects of life. Life became easy with the advent of computers and now the smartphones but this is not the end. The tech world is working on Augmented Reality to make the world better. The charismatic world of books, too, has adorned a new silhouette in the tech world....

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Invent Your Own Marketing Trends In 2013

Strategize Your Marketing Plans From a Different Perspective Seems like, the marketing world is going through seismic shifts year after year. In the year 2012, a number of new trends made the marketers strategize their marketing plans from a different perspective. A quick glance in 2012: • Facebook became the most popular social network and surpassed 1 billion active users • Pinterest emerged as the hottest start up • YouTube emerged as the...

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Essentials of Mobile App Marketing Strategy

Is Your Marketing Strategy Good Enough to See You Through the App Store? Most apps fail to make it to the top of the app stores. This is the hard reality that several app developers face in the mobile app world. However, at the same time, you will notice, a huge number of apps are doing great in the app store and are very popular among the users. Confusing, isn’t it? The dynamics of app world revolves around the app marketing strategy. A...

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