Mobile Payments – Replacing Wallets with Smartphones

Make Life Easier with Mobile Payments These days we can forget our wallet at home but not our smartphones. Mobile devices are dominating the users’ lives. Their world exists in these magical devices, where in they can connect with their family and friends, keep themselves updated on events happening around them. They have adapted themselves to all the features introduced in the mobile devices. And like so many other things, users welcomed the...

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How Does Mobile Retargeting Works?

Mobile Retargeting – Turning a Potential Customer into a Happy Customer The growing mobile landscape The number of the mobile device users is growing exponentially. Smartphones and tablets have taken their place as the third and fourth screen after TV and desktop, in the consumers lives. According to the ComScore new report, “State of the U.S. Online Retail Economy, Q1 2013,” there are 137 million smartphone users and 60 million tablet users...

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5 Best Paid and Free iPad Apps for Preschool Kids

Tablet Apps Are Becoming the Easiest Way to Teach Preschoolers Tablets are the new devices to educate and entertain kids. Parents too are adopting the new age tools and let their kids use their tablets for homework and other school assignments. Here is the latest Connected Devices Report from Nielsen, according to which, - Approximately 78 percent of parents with tablets admitted they let their kids under the age of 11 uses their tablets...

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Tablets or Smartphones

Which is the Most Effective Device for Advertisers? Do you know? In 2013, about 20 percent of Internet traffic is projected to be mobile (KPCB) Use of mobile search has grown by 500 percent over the past two years (Econsultancy) 82% percent of mobile shoppers use search to influence their purchasing decisions (Google Online Shopper Study) Across all industries, mobile traffic is increasing by 3.5 percent per month (Televox) Of the estimated 30...

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Why Tablets Will Be Most Sought-After Devices Like Notebooks?

Why Tablets Have Become Users’ Most Preferred Device? “PC sales had dropped to their lowest level in history, with global shipments falling by 10.9 per cent in the second quarter of 2013.” Not only Pcs, sale of notebooks have also dropped drastically. Do you want to know why? According to the latest research report from IDC, “Tablet shipments are on target to surpass those of both the laptop and desktop PC by 2015.” A new study released in...

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Why Tablets will become the Future of Education?

With the Introduction of Tablets in Classrooms, E-Books are Just a Click Away Fig. 1 Before coming to the conclusion, let’s peep inside the classrooms and see what’s going on: - Long Island University in New York has deployed at least 16,000 iPads for its students, with 3,000 more on the way, according to George Baroudi, CIO, vice president of IT and chief business process improvement officer at the school. - Widhalm’s school recently received...

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How to Capitalize on the Mobile Video Viewing Shift

Mobile Video appears to be a New Additive for Marketers The exponential growth in mobile devices such as, tablets, smartphones, e-readers etc. has paved the way for new marketing channels. Marketers can use an array of tools and techniques to ensure the success of their business. For instance, after using text messaging services, they are now experimenting with creating mobile videos to widen their reach to their potential customers. Growth...

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iOS 7 Top Features

iOS 7 Top Features to Know For App Creators Apple released the iOS 7 beta for developers in the second week of June. And termed it as "the biggest change to iOS since the iPhone", which demonstrated tech giant’s thirst to beat the competition for acquiring new fan following all over the world.  On their website, Apple unveiled the iOS 7 something like this: “Reimagine your apps on iOS 7. Download the SDK today and take advantage of the...

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Building Brands with Mobile Apps

5 Reasons How Creating an App Helps Create Your Brand Businesses are going mobile.  That’s right, but, the challenge is not just creating your mobile presence by creating mobile sites or mobile apps. The real challenge lies in building a brand with the help of a mobile app. Why mobile apps? Creating mobile apps is not a fad, its customer service. Many SMBs that use mobile marketing are experiencing incredible rise in the sales. We have published...

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Why You Need Mobile Apps?

Five Reasons Why You Should Create an App Before finding the reasons on, why do you need to create a mobile app, answer the following questions: • Do you use mobile devices to shop online? • Do you use your mobile devices to connect to your friends and relatives on social media sites? • Do you use your mobile devices to check your business mails or reading news while commuting or traveling? • Do your kids enjoy learning new things by playing games...

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Mobile Marketing and SMBs

How Mobile Devices are Benefiting SMBs? With the introduction of mobile devices, there is no dearth of opportunities for small and medium-sized businesses (SMBs). Users are active almost all the time of the day and can connect to their devices anytime and anywhere. Users are searching information, buying products and services – whether it’s locating the nearest sushi restaurant or booking flights for their upcoming trip, with just a tap on their...

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